If you are using your own forms software or other system, you can still use HubSpot’s integrated lead tracking without using our forms or landing pages. HubSpot has created a simple API-style integration that will populate form data into HubSpot’s Lead Grader. This requires that you have access to a developer who can modify the sample script that we’ve included in the API Setup Guide. If you have access to a developer, this is the fastest and simplest way to implement lead tracking in HubSpot.

To get started, follow these setup instructions. You can pass the included code samples onto your developer and they can interpret them for you.

Still not sure how to set up lead tracking? Use the lead tracking wizard in your HubSpot to determine the best way to implement lead tracking for your website. In your HubSpot account, click on Convert > Leads or going into the Settings > Lead Management > Lead Tracking Setup.