Overview

With the help of the Competitors report, you can do the work you need to maintain an online presence while slowly overtaking your competitors. In this article, you'll learn how to monitor your competitors in just 10 minutes a week. 

• Set Up
• How to stay on top of your competitors

Set Up

1. Navigate to your Competitors tool

Go to Reports > Competitors.

 

2. Enter your competitors' information

Select the Add a new competitor blue button. 




Enter the URL of your competitor's website. Select Add Competitor.




Your competitor should show up on the chart below the graph. 




You can first see how your competition ranks against you in the chart. Select the circles under the Chart column  to view them on the chart.




You will then see how each competitor compares to your own score.




You can also change which metric the chart is in. Under the first filter above the chart, you can adjust the metric.




You can also adjust the date range of the graph. 

You can also see a Domains report, which is the number of domains currently linking to a site as recorded by SEOmoz.

You can select various points on each competitor's line to get more information. Hover over them for some information, then select the point to get a report on the changes that lead to the metric change. 




View the more detailed report for insight into why the metric has fluctuated. 




Below the graph, you can also get the numbers shown in the visual. 

To get more information about what Competitors is telling you, you can hover over each portion of the table to see what the measurement is, and which source(s) it's compiled from.

How to stay on top of your competitors

1. Weekly Check-In (5 Minutes)

See how you are faring against your competitors for five minutes a week.

• Indexed Pages - This is a big metric to keep an eye on for your competitors. You don't want them stealing your traffic, do you?
• Linking Domains - Inbound links are the best way to increase your web authority, but the key is breadth of links rather than depth of links. Make sure your inbound links are evenly distributed across a number of domains to get the most impact.
• Facebook Fans & Twitter Followers - The bigger your social media following, the more eyes on your content -- that's what we like to call "reach," and it's critical for getting traffic and leads.

2. Develop an action plan

• Where did you underperform against your competitors?
• What actions can you take to improve your performance in these areas?