How to use Competitors to stalk competitors in 10 minutes a week
OverviewWith the help of the Competitors report, you can do the work you need to maintain an online presence while slowly overtaking your competitors. In this article, you'll learn how to monitor your competitors in just 10 minutes a week.
1. Navigate to your Competitors toolGo to Reports > Competitors.
2. Enter your competitors' informationSelect the Add a new competitor blue button.
Enter the URL of your competitor's website. Select Add Competitor.
Your competitor should show up on the chart below the graph.
You can first see how your competition ranks against you in the chart. Select the circles under the Chart column to view them on the chart.
You will then see how each competitor compares to your own score.
You can also change which metric the chart is in. Under the first filter above the chart, you can adjust the metric.
You can also adjust the date range of the graph.
You can also see a Domains report, which is the number of domains currently linking to a site as recorded by SEOmoz.
You can select various points on each competitor's line to get more information. Hover over them for some information, then select the point to get a report on the changes that lead to the metric change.
View the more detailed report for insight into why the metric has fluctuated.
Below the graph, you can also get the numbers shown in the visual.
To get more information about what Competitors is telling you, you can hover over each portion of the table to see what the measurement is, and which source(s) it's compiled from.
1. Weekly Check-In (5 Minutes)See how you are faring against your competitors for five minutes a week.
2. Develop an action plan
How that you've gathered the data through your weekly check-in, you need to see where you line up against your competition. Ask yourself these questions:
If you're lagging behind your competition, you need to develop your next steps.