You can use the filtering and analytics in the Page Performance application to find out more about your blog's performance. This application can help you break down your blogs - if you have a few, including non-HubSpot hosted blogs - and see how they are performing. In addition, you can easily see how your subscription rates are doing. Follow this how-to to see the benefits of using Page Performance to analyze your blog posts.
1. Filter by blog posts
In the Pages filter, you will want to select your blog posts.
Filter by whichever date range you are interested.
2. Add an external blog
You have the option to look at multiple blogs in Page Performance. All of the blogs in your HubSpot account will be listed in the All Blogs dropdown and you can add a WordPress blog after installing the plugin.
3. Explore analytics
Now that you're just looking at the blog, you can explore all the aspects of it. To start, look at the information at the top. You can see the number of your blogs' subscribers and even the RSS subscribers.
There is a subscriptions graph at the top as well. If you hover over the points on the graph, you will see the amount of subscribers are a particular day in the range you selected earlier.
You can check out the Page Grader suggestions, depending on the icon next to the post. Select the icon to see the suggestions (if any).
Your posts should already be ordered by highest views. You can manipulate it to see which posts are getting the most or least views.
If there is a CTA within the blog post (which is a best practice!) you'll be able to see its click-through percent. If it is a blue hyperlink, you can select the percentage to have the CTA manager open and give you more information about it.
In the comments column, you can see the number or comments. You can select the hyperlinked number to be taken to the post, to then view the comments.
In the Keywords column, you can see the number ranking keywords for the page. By selecting the hyperlinked number, you will be taken to the list of the ranked keywords with more information about each one.
Links is the final column and tells you the total number of inbound links that are connected to each blog post. By selecting the hyperlinked number, you will be taken to a page with a full list of the inbound links, in addition to more information, like their Link Grade.