How to edit your meta descriptions

To edit the meta description of any page on the HubSpot CMS, navigate to that page, and then click Page Properties in the upper-left hand corner of the screen.



Then edit the Meta Description field. When you're finished, click Save.

What a meta description is

Your Meta Description is the text that is displayed on the search engines results page, directly beneath the page title. Its purpose is to tell the searcher a little bit more about what your page is about, and helps the searcher decide whether to click on your page or somebody else's page.



The meta description is NOT something that helps the Google spider determine what your site is about. It is purely for human consumption, so people can decide whether or not they want to visit your site.

Meta description best practices

• Length: A good description is approximately 2 sentences (no more than 150 characters)
• Use Keywords: Keep your target keyword as close to the beginning of the meta description as possible, and only use it once -- don't go overboard with the use of keywords.
• Create a Call to Action: You meta description should read like a Call to Action (CTA). Remember that this text is written to entice  a human reader, not the search engine robot. Potential customers will actually be reading this text on search results pages, so make sure that it is written well, is grammatically correct, and helps the reader make an informed decision about choosing your page to visit.
• Uniqueness: Each page on your site should have a different, unique meta description, focused narrowly on the content that is on that one page of your site.