Creating remarkable content is the best thing you can do in your pursuit to get found online. Each page you create for your site is a new opportunity to rank well in search engines for a new keyword you want to get found for. And every webpage has the potential to draw in traffic from other sources like social media.

Think of it this way: a 20 page website has 20 more chances to draw traffic for different keywords. A 200 page website has ten times more chances to draw traffic.

Create Website Pages for your Core Site

You can go after some low-hanging fruit by creating fundamental website pages that are missing from your website. Here are some ideas:

• About Us – Create a company overview page that explains your mission.
• Product/Services – Create a new page for each product or service that your company offers; don’t just lump them all into one page.
• Industries Served – Create a new page for each industry your product/service can help.
• Resource Library – Create a page compiling links to the landing pages you create for each of your marketing offers.
• Customer Testimonials – Create a page for customer quotes, case studies, and video testimonials so your prospects can see that you have happy customers.
• Partners – If you have a partner program, list the partners you work with as its own page.
• Management Team – Create a separate page for each member of your executive team with a brief biography, photo, and links to connect with them on social media sites.
• Contact Us – Create a landing page containing a simple form where visitors can ask you a question.

Learn how to create a new page for your website using HubSpot >

Create Blog Posts

Creating a company blog is an easy way to add new pages of fresh content about a variety of keywords to your site on a regular basis. Think of your blog as an annuity; it keeps working for your business over time. If you spend an hour writing a well-optimized blog post today, it will continue generating traffic to your website for years to come.

Here are just some of the reasons your company should have a regularly updated blog:

• Target more keywords: the more blog posts you write, the more long-tail keywords you’ll be able to optimize for on your site.
• Befriend the Google Spider:  if you blog on a regular basis, Google will get in the habit of indexing your new content faster
• Be an industry knowledge-leader: the more unique and insightful content you add to your blog, the more of a readership you’ll gain, and you’ll be the go-to thought leader in your field

You can create an interesting blog by following these simple steps:

Step #1: Find keywords to blog about. Write posts about long-tail keywords that are easy to rank for. You can use HubSpot's Keyword Grader to find new keywords that are easy to rank for. Learn how >

Step #2: Create enticing article titles. Without an interesting title, people won’t click on your link to read your post. Brainstorm blog articles that are enticing and include your target keyword. Download the Blogging with your Keywords Worksheet >

Step #3: Brainstorm new types of content. The most challenging part of blogging is brainstorming what to write about next. Remember, your blog isn’t just a promotional tool. It should be helpful learning tool for your prospects. Get 20 blog content ideas >

Step #4: Write one well-optimized post at a time. If you’re putting in the time to create all these new blog posts, you should make sure that each post is well optimized so you can get as much traffic to each post as possible. You can use HubSpot's blogging tool to easily create well-optimized blog posts. Learn how >


Step #5: See real-world examples for inspiration. Check out examples of blogs written by other HubSpot customers

Create Viral Content

There are many forms of content you can create that has the viral potential to take your inbound marketing campaigns to another level of success. Here are some ideas:

• Videos: Create a how-to video, film a customer testimonial, or have a weekly show with industry updates. Learn how >
• Photos: Create a company Flickr page on which to share photos, and then embed a slideshow on your site. Learn how >
• Webinars: Host a monthly webinar and post the archive on your site. You can use webinar software providers like GoToWebinar or Webex. Learn how > Want to create and analyze webinars inside HubSpot? Download the Webinars App from the App Marketplace.
• Presentations: Share content in the form of a PowerPoint. Publish the PowerPoint to SlideShare, and then embed the presentation on your site.
• Press Releases: Distribute a press release to generate inbound links. Learn how >

You can also use this type of content as offers, which you’ll learn all about in Lesson 4: How to Create Offers Your Prospects Want.