HubSpot CMS Guide: How to edit your page properties
Page Properties are the foundation that you website pages are built on. From here, you can edit and adjust different aspects of your page that are focused around Search Engine Optimization.
1. Go to Page Properties
Click the orange Page Properties button at the top of your website page.
2. Modify the Page Properties
Fill out the page properties, using a target keyword in all of the important SEO elements. Click Save Changes when you're done. Click here to learn how to do keyword research to find a target keyword.