The Pages report assesses the SEO elements of each page of your website. It provides recommendations on how to optimize these elements to increase incoming traffic from the search engines. It automatically crawls each page of your website the same way a search engine's spider would.

Use the Pages report when you want to:

• Find areas for on-page SEO improvement on your site
• See which keywords each of your website pages is ranking for
• Review your internal links and find opportunities to improve them or add more
• See all of the inbound links that are pointing to each page on your site

You can find the Pages report under Analyze > Pages.

Next, you should focus on one page at a time. If you've already completed the on-page SEO worksheet (click here to download now) and know which keyword you want to focus on, you can search for a page that already includes this keyword, so you can optimize it further.

The first column will show the status of each page.

• Green checkmarks: indicate pages in which the on-page SEO elements are 100% optimized
• Yellow alert icon: indicate pages that need work
• Red error icon: indicate pages that are missing important SEO elements altogether

Click on a page that has an alert or error icon.

The On Page SEO screen assesses your on-page SEO elements. Search engines look at these elements to determine what your page is about. Optimize each of these five elements with a target keyword, and your rank and traffic should increase. Here you will be able to see each error. If there are errors you do not want to fix, such as adding an ALT tag to each and every image on a website page, click dismiss.

If the page has serious errors, such as missing a meta description or your page title being too long, read the recommendation HubSpot provides you.

If your website page in question is hosted on the HubSpot CMS, click Edit in the sidebar to edit this page and fix the error(s) shown in your Pages report.

If you're on the HubSpot CMS, it's easy to make the changes Page Grader recommends. When you're on the website page you want to optimize, click Page Properties to edit:

• Page Title
• Meta Description
• Meta Keywords
• URL

H1 elements, images, and internal links are elements of the content that would need to be updated in the content modules. Once you're finished, return to the Pages report.

When you're finished making your changes, click the Refresh Page Data button at the bottom of the report.

If you have made the proper SEO modifications, you should see the yellow exclamation points turn into green checkmarks.

The other on-page SEO element you have complete control over is internal links. An internal link is a hyperlink you've created on one page on your site leading to another page on your site. Ideally, your hyperlink will use the target keyword of the destination page as anchor text. You can review the internal links of any of your website pages on the Internal Links tab. Here, you'll see each URL on which there's a link to this page, and the anchor text being used.

If you don't have any internal links, it's time to add some. And if you do, look for areas of improvement.

You can also see all of the inbound links each page on your site has received on the Inbound Links tab.

If you notice a website is not using relevant anchor text, and the website is owned by someone you know or feel comfortable reaching out to, consider asking them to change the anchor text to the keyword you're targeting on this page. Sort by Link Grade to see the links that need the most work.

If you do not have any internal links yet, learn how identify link building opportunities here.