TUTORIAL: How to identify places on your site to use Calls to Action (CTAs)
Even if you can't get good, relevant CTAs on every single one of your pages, you want CTAs in place on your most visited pages. That way, you can make sure you're getting the most eyeballs on those CTAs to get them to your landing pages! Therefore, you want to place CTAs on your most visited pages.
Place CTAs based on Page Views
It is essential to place CTAs on your pages that are viewed the most. To see which pages are being viewed the most, use the Page Performance report.
1. Navigate to Page Performance
To see which pages are getting the most visits, find Page Performance.
2. Filter by Views
On the Page Performance page, your pages should be filtered by views from the start. If not, though, select Views.
3. Adjust time period
If you want a larger sample size, you can adjust the time period for which you're viewing Page Views.
You want to make sure relevent CTAs are placed on all your top viewed pages.
Place CTAs based on Prospects
You want to keep an eye on prospects who are viewing your website a lot. Using HubSpot's tool, you can see which content particular prospects are viewing the most. Make sure CTAs are placed on these pages to appropriately entice your prospects.
1. Navigate to Prospects
Find your Prospects tool.
2. Select a Prospect
You want to delve deeper into prospects that are viewing a lot of your pages, like the ones which have seen 250+ pages. Select one of these prospects by clicking on their name.
3. See what content they've viewed
Select the Content tab under the prospect's profile page to see which pages they've viewed the most.
To target prospects who are clearly interested in HubSpot, you want to focus on placing relevent CTAs on the pages they view the most.
Place CTAs based on Referral Links
When other websites link to you, they link to specific pages. You can see which websites are sending traffic your way in HubSpot - and see which pages they're sending traffic to. If you know where the traffic is coming from you can identify what they might be interested in and get appropriate CTAs in place on the linked pages.
1. Navigate to Sources
Find your Sources tool.
2. Filter by Referrals
Select Referrals in the Sources filter sidebar so you can just view where traffic is being referred from.
Below the bar graph, you can see the top referrers in the table. Select a referral.
On the next screen, you can see the exact website pages on that site that contain a link back to your site.
Copy one of the URLs into another tab in your browser and find the link back to your site on that page. That way you can see which page on your site they're linking to. Then consider adding a CTA targeted to the audience coming in via that link on the page they're visiting.
