TUTORIAL: How to use the Landing Page analytics report
Date Published: 03/21/2012
Author: Diana Urban
OverviewLanding Page Analytics helps you understand which of your landing pages are more effective at generating new leads and customers. You can compare different landing pages and their effectiveness over time.
You should use this report to:
- Compare the effectiveness of two or more landing pages
- See how your landing pages are converting over time
- Determine which offer types are more effective at driving leads or customers
1. How to create and edit your landing pagesTo create a landing page, simply click the Create New Landing Page button. If you need help setting up your landing page, you can follow the step-by-step tutorial here.
To edit any of your landing pages, find the landing page in the analytics table, and click the View/Edit button in that row.
2. How to compare the effectiveness two different landing pagesIn the analytics table, click the Chart button next to the landing pages you'd like to compare. Once selected, they'll highlight the color that they will appear in on the chart.
This will update the graph above, so you can compare the effectiveness of generating leads over time. The colors of the button will correspond with the lines in the graph.
You can also change the view of data you're comparing for these landing pages using the buttons above the graph.
- Views - shows the amount of views the landing page(s) have received
- Views to Total Submissions - shows the conversion rates of the landing page(s)
- Total Submissions - shows the amount of times someone has filled out a form on the landing page(s
- New leads - shows the amount of new leads you've generated on the landing page(s). If a lead has filled out another form (or this same form) at some point in the past, they will not be counted here.
- Customers - shows the amount of customers generated from leads who filled out a form on this landing page(s)
You can also change the timeframe shown in the graph and the table below using the date picker above the graph.
3. How to save a landing page reportIf there is a landing page report that you would like to run regularly, such as once per week, you can save the view of the report so that you can quickly generate the same report at any point in the future.
To do this, first populate your report by selecting the landing pages you'd like to compare, the data view (such as New Leads or Customers), and the date range you'd like to measure.
Once the report is generated, click Bookmark Current View.
Then add details to your report:
- Label - name your report
- What to look for in this report - write any notes you have about this report so that your colleages can easily understand the data they need to analyze
- Save exact timeframe - leaving this unchecked will create a dynamic report. This means that if you selected the date range 1M, the report will show the past month each time you view it. Checking it will create a static report. This means that if you selected the date range 1M, the report will show you the data from the month you bookmarked the report. The report won't update each month.
Landing page report ideasCompare two A/B test landing pages - you can easily create reports for two landing pages that you're A/B testing, and discover which variation has the higher conversion rate. This is especially helpful for Basic and Professional customers.
Compare offer types - create a bookmarked report for each offer type, e.g. whitepapers vs. free trials vs. free consultations. This will let you group landing pages together. Then compare the data from each offer type to see which is more effective at driving leads and customers.
Compare effectiveness over time - see if any of your landing pages have higher conversion rates at a certain time of year. If there's a downward trend in the summer, consider replacing those pages with other offers that might be more effective during that time of year.
Compare lead and customer generation - see which landing pages are truly the highest quality by determining which deliver the most new customers. Once you know what works best to convert, you can spend more effort on offers that contribute to ROI.