TUTORIAL: How to track the progress of your marketing campaigns using the Sources report
Now that you know how to create a tracking URL for your marketing campaign you want to track the success of that campaign. HubSpot's Sources tool lets you do this.
There are four different possible sections into which your tracking URL might be categorized:
If you haven't yet received any traffic that fits into a category you won't see it listed. The categories appear when you get traffic that belongs in them.
See how much traffic and how many leads you got from a campaign.
Tip: Sources can also tell you how many customers you got from a specific campaign if you close leads as they become customers in the Lead Management tool.
If the numbers aren't what you'd like to see, think about what you can do to improve the campaign. Getting lots of traffic to your landing page but few leads? That means your landing page is likely in need of improvement. Hardly any traffic to your landing page in the first place? Then your offer/CTA is in need of a tweak.
Remember to check in on the success of your marketing campaigns on a weekly, if not daily, basis!
Want to analyze and adjust your Google AdWords spend inside HubSpot? Download the Google AdWords Dashboard App from the App Marketplace.
1. Go to the Sources Report
Start with the Sources report.2. Select a Date Range
Select your date range of interest above the Sources graph.
3. Choose Sources Segment to Analyze
There are four different possible sections into which your tracking URL might be categorized:- Paid Search - tracked here if you used the word "ppc," "cpc," or "adwords" in your tracking URL campaign source
- Email Marketing - tracked here if you used the word "email" in your tracking URL campaign source
- Social Media - tracked here if you use the name of the social media site (e.g. "twitter") in your tracking URL campaign source
- Other Campaigns - tracked here if none of the above words were used in the tracking URL campaign source.
If you haven't yet received any traffic that fits into a category you won't see it listed. The categories appear when you get traffic that belongs in them.
4. View a Segment of Sources
In the filters to the right of the Sources graph, select Other Campaigns, Paid Search, Email Marketing, or Social Media to see the results of your Tracking URLs.See how much traffic and how many leads you got from a campaign.
Tip: Sources can also tell you how many customers you got from a specific campaign if you close leads as they become customers in the Lead Management tool.
5. Develop an Optimization Plan Based on Observations
If the numbers aren't what you'd like to see, think about what you can do to improve the campaign. Getting lots of traffic to your landing page but few leads? That means your landing page is likely in need of improvement. Hardly any traffic to your landing page in the first place? Then your offer/CTA is in need of a tweak.Remember to check in on the success of your marketing campaigns on a weekly, if not daily, basis!
Want to analyze and adjust your Google AdWords spend inside HubSpot? Download the Google AdWords Dashboard App from the App Marketplace.
