How to install the HubSpot Wordpress plugin

Date Published: 02/08/2012

Author: Diana Urban

The primary function of the HubSpot plugin for WordPress is to integrate HubSpot customer’s WordPress sites with HubSpot analytics and Page Performance. The plugin also has several features that are not directly related to HubSpot which will work for non-customers.

Primary features of the plugin (for HubSpot Customers):

Installs the HubSpot tracking code on your WordPress site.
Sets content type for easy filtering in Page Performance.
Sends post meta data (author, publish date, comment count) from WordPress to Page Performance in HubSpot.
Tracks WordPress RSS subscribers in HubSpot.

Secondary Features (not directly related to HubSpot):

Allows the create of calls-to-action in WordPress, and lets you insert those CTAs into your blog posts, pages, or widget areas (note that these CTAs are specific to the WP plugin and not related to HubSpot CTAs).
Allows you to use shortcodes to create a contact page or team page.

Requirements:

WordPress version 3.0 or higher (but the latest version is recommended).
The wp_footer function included in your WordPress theme’s footer file.
SSL enabled on your server and instance of PHP
Up-to-date list of trusted certificate authorities accessible by your server and PHP.

1. Go to your Wordpress Dashboard

2. Click on Plugins

3. Add a new plugin

4. Search for HubSpot

5. Install HubSpot for Wordpress

6. Go to HubSpot Settings

7. Enter your Hub ID and authorize the plugin to access your HubSpot account

Your Hub ID can be found with the product version at the bottom of your HubSpot Dashboard. Once you've entered it into the plugin settings, click the Click here to authenticate button. You'll be asked to login to HubSpot and give access.

When you see Revoke access instead of Click here to authenticate, you are done installing the plugin.

Additional options:

You can have new blog posts published on your Wordpress automatically promoted on your social media account by checking the Enable Blog Auto-publisher option on the Wordpress plugin Settings page.

Social media posts will be published to accounts that you have configured for Blog Auto-publish on the Social Media Accounts screen under Content > Social Media > Social Media Accounts.