How to filter out traffic from your internal networks so that you don't skew your analytics
Who is this document for?
This document is for all HubSpot customers that use the HubSpot visitor tracking code on their site. Without excluding your own traffic, anytime a member of your team visits your own website to update the site or view a page, it will be counted in your HubSpot analytics.
What does this document tell me?
This document walks you through the steps to filter out your own traffic from your HubSpot analytics history.
Why would I want to filter out my own traffic?
To make sure that your HubSpot Analytics reports are accurate, you should exclude your own web traffic, so that you don't skew your data by visiting your own site. We exclude traffic based on IP addresses, the string of numbers that identifies your computer. Your IP address may be a:
- Static IP address - one IP address that always stays the same. This is more common with larger corporate networks with an IT department.
- Dynamic IP address - a range of IP addresses that change each time you access the internet. This is more common if you have employees that work remotely.
Here's how to exclude your static or dynamic IP address from HubSpot's analytics tools:
1. Find your IP Address
There are a few options for you to find out what your IP address is:
- Go to http://whatismyip.com. Your IP address will display at the top of the screen. Please note that if you are working remotely, this could change frequently.
- Ask your IT department if you have one; they'll know.
- Call your internet provider and ask them what your IP range is.
- Find out if your internet provider can provide you with a Static IP for your corporate office or home network and use that.
2. Go to your Report Settings
Go to Reports > Report Settings
3. Enter your IP addresses or IP ranges into the exclude traffic from these IP addresses option
Enter your IP addresses or IP ranges using commas to separate different IP addresses and dashes to represent entire ranges of IP addresses. For example: 184.108.40.206, 220.127.116.11 for separate IP addresses or 18.104.22.168 - 22.214.171.124, 126.96.36.199 - 188.8.131.52 for different ranges.
- Install the tracking code on your domains
- Set your timezone so that Analytics reflect the timezone that your business is physically located in.
- Track traffic across multiple domains (if you have multiple domains).
- Limit visitor tracking in HubSpot to specific domains.
- Add more users to your HubSpot account.