TUTORIAL: How to use the social media prospects tool to engage in conversations
If you've already told HubSpot what words you wanted to track, HubSpot will find relevant conversations, so now you can start participating! Engaging in social media conversations can help you build relationships with prospects, customers, and other industry professionals. Even if you're automatically posting your blog posts in social media, try to interact with others in social media at least 2-3 times per day.
Select Social Prospects.
Quick Reference of Social Media Action Buttons:
How to Interact with Conversations With Action Buttons
It's easy to share items on Twitter, Facebook, and your HubSpot Blog from within your social media monitoring tool. For example, you can simply click the retweet button, and the Tweet This lightbox will load so that you can edit the tweet if you'd like. If there's enough room within Twitter's 140 character limit, you could add some commentary to the beginning of the retweet, like in the example below.
How to Interact with Conversations without Action Buttons
To interact with conversations from LinkedIn, blog comments, Yahoo Answers, and Youtube, simply click on the text of that conversation, and it will bring you to the conversation page on the corresponding social media site.
For example, if you click on a conversation from LinkedIn:
You will be able to answer that question from within LinkedIn Answers:
Keep in mind that you can still share conversations from LinkedIn Answers, blog comments, Yahoo Answers, and YouTube on your Twitter page, Facebook page, HubSpot blog, and via email, right within your HubSpot social media monitoring tool.
Attracting a large following on social media takes months. Starting with the basics early on will pay off months down the line! Remember that when you're interacting you want to offer insightful, useful information in your interactions and don't just go on about yourself.
Struggling with your social media strategy? Contact a HubSpot Service Marketplace Provider to help or download a Social Media App in our App Marketplace.
1. Go to the Social Media Prospects tool
Start with your Social Media dashboard.Select Social Prospects.
2. Filter by your favorite social media channels
HubSpot pulls conversations from the following channels:- Yahoo Answers
- YouTube
3. Choose a relevant conversation to engage with
Your social media feed will display conversations that include the terms you added in the Customize Your Terms tool. The keywords you entered are in bold. Choose a conversation that you would like to interact with, and hover over that conversation to bring up the action buttons.4. Interact with that relevant conversation
There are several ways to interact with each conversation that appears in your newsfeed.Quick Reference of Social Media Action Buttons:
How to Interact with Conversations With Action Buttons
It's easy to share items on Twitter, Facebook, and your HubSpot Blog from within your social media monitoring tool. For example, you can simply click the retweet button, and the Tweet This lightbox will load so that you can edit the tweet if you'd like. If there's enough room within Twitter's 140 character limit, you could add some commentary to the beginning of the retweet, like in the example below.
How to Interact with Conversations without Action Buttons
To interact with conversations from LinkedIn, blog comments, Yahoo Answers, and Youtube, simply click on the text of that conversation, and it will bring you to the conversation page on the corresponding social media site.
For example, if you click on a conversation from LinkedIn:
You will be able to answer that question from within LinkedIn Answers:
Keep in mind that you can still share conversations from LinkedIn Answers, blog comments, Yahoo Answers, and YouTube on your Twitter page, Facebook page, HubSpot blog, and via email, right within your HubSpot social media monitoring tool.
5. Regularly Interact in Social Media
The people following you on social media are the ones who will take the content you produce and spread it around the web. The more your content is spread around the web, the more Google will trust you - and rank you highly for keywords. So it's important to regularly publish content, interact, and build relationships with your followers.Attracting a large following on social media takes months. Starting with the basics early on will pay off months down the line! Remember that when you're interacting you want to offer insightful, useful information in your interactions and don't just go on about yourself.
Struggling with your social media strategy? Contact a HubSpot Service Marketplace Provider to help or download a Social Media App in our App Marketplace.
